I am a June child. Even though I my name very which I like very much today  Till my teenage years I have always liked June 28th (1977) which is my birthday. Strangely enough I have always taken pride in being a summer person. I don’t know why but I believed that made me sincere, relaxed and outgoing.I have first seen the light of day in the city of Istanbul which I still love. I always get along well with seagulls, Turkish bagel sellers, red buds, small sailing boat sounds and cobblestone.  That may be the reason why I have chosen to live in Kanlıca which is one of the most modest and cute towns of Bosporus today.

I  spent all my childhood teenage and adult years in Istanbul. In my education which I started in the second half of my 5th  I had gone to Ali Yücel Elementary School, Çağaloğlu Anatolian High School and Istanbul University Faculty of Political Science and completed this adventure by graduating at the age of 21. Right after I applied  enrollment exams for Journalism Master’s Degree. I always had a passion for listening to people, talking to them, touching the truth underneath what they are saying, searching for something, knowing something before everybody else and telling what I know. I think at this point the cosmic coincidences should have been chasing me  the paper that  my name on It and notifying  that I  won the exam was  on another wall, which resulted in me missing the oral exam, and found myself in Infratest Burke with a reference of a close friend of my mother where general management was carried out by Temel Aksoy.

My research adventure started in an interview on a cold day of January in 1999 with a sincere I  answered to  “Are you ready to carry suitcase to learn this job” , which my manager at the time Dilek Kayın asked. Not just for the sake of story, since  I  really started working the day I went to the interview! After that day, I spent 11 years with the same management team under the names Infratest Burke, NFO Infratest, NFO, Plus Remark and Synovate. In  11 years, I started my job as an assistant at the qualitative department first, then research specialist, then research manager, then qualitative department manager and carried on as research director.  In my last 1.5 years at the Synovate I was  the board of directors, and undertook  advisory duty before I left.  All this time brought me new people, new areas of work, experiences, teams, responsibilities, different job descriptions, different brands and customers. I accepted all with my heart and soul.

I have come by the love of my life, life partner and my better half Atilla Bıyıklı on the first days of 2006 which fall  the  of my career and  married when the first leaves were turning yellow the same year.

And one day, with the great support of my husband and my family, I have decided to make my own way and start walking through there.  Our lifelong friendship and partnership with my partners Hüseyin,Didem and Nurdan made us come together.  We brought Sia into being all together. We have been life, breath, water to  Sia tree. Now we continue to grow  with joy and keep It alive.

As Sia Insight we are team researching to create thought. We look to discover the consumer and what they conceal deep inside. Our intuitions are strong. We tend to reflect our intellectual accumulation to our work. We have a young and dynamic approach, we do not like to define ourselves with norms and boundaries but creativity and specialty.

Welcome to Sia World…